December 7, 2017

Insurance cannot be viewed as a product, but rather a relationship.  Insurance buyers need to understand that the insurance relationship consists of the agent, the buyer, and the insurer.  The insurer does not really care about the buyer; they offer a set of products.  The agent is the one who should care about the buyer, and develop a relationship through education, not selling.

You wi...

April 28, 2016

All businesses want to think they provide great customer service. We all can agree repeat business is where the real profit is. Even if you sell a product you still have to communicate, manage, and sell to people….your customer. Want to improve customer satisfaction? Be sure you know the best ways to make great customer service happen!

On the reverse side, how much does a poor customer experience...

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