November 7, 2018

Everyone is talking about branding these days. But what we don’t hear about is how your firm can build a brand that goes beyond the log and tagline? Here is how we might help you create and build your brand.

1, Build on your firm’s name. Keep that consistent across all platforms

2. Use unique images and content that bring people back to your name.

3. Create value propositions.

4. Do not use industry...

December 7, 2017

Insurance cannot be viewed as a product, but rather a relationship.  Insurance buyers need to understand that the insurance relationship consists of the agent, the buyer, and the insurer.  The insurer does not really care about the buyer; they offer a set of products.  The agent is the one who should care about the buyer, and develop a relationship through education, not selling.

You wi...

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