Here are a few ways agents can set themselves apart. Your agency values should include the following. Agents repeat after me. 

Each Client Is Unique - We know your insurance needs are one of a kind and require personal attention.  Your family may require certain kinds of coverage and we will make sure you understand that.

Education Comes First - Before we even talk about insurance, we want to...

February 7, 2019

The best relationships are built to last.  Long-term financial relationships are much more than a quick transaction or low price.  Recent surveys by JD Power & Associates found that consumers actually valued long-term relationships.  There are many ways agents can build value and create lasting positive relationships with their clients.

Why Lasting Relationships Matter

If you listen to m...

May 24, 2018

You can read articles every day on the internet about how traditional selling is dead, and that we all need to embrace the new age of selling.  Here are some of the titles of articles on selling I found during an internet search this last month.

“Selling is Dead, Sales Live On”

“Social Media is the New Producer”

“Is Relationship Selling Dead?”

“How to Sell--New Age Terms”

“Sell with Intensity”

“Always...

May 11, 2018

People are hungry for great customer service.  On average, 40% of customers who suffer through bad experiences stop doing business with the offending company.  However, a company should not deliver outstanding customer service just to make money—they should do it because it is the right thing to do.  We believe that a happy and satisfied customer will become your ally, and you become their trust...

December 22, 2017

Insurance agents should always be considered a trusted advisor. As such, there are many unique skill sets an agent should possess. Without these skills you run the risk of having the wrong insurance program, being un-informed regarding your risks, and be frustrated whenever you call or meet with your agent.

Here are some of the skills of a trusted advisor

  • Has under taken additional training in...

September 1, 2017

One

Make Sure You Have Full Support From The Top.
If the boss is not on board, he/she will not like to see you blogging and tweeting throughout the day.

Two
Social Media Should be Part of Your Overall Marketing Plan
Your company’s marketing or PR program should have a strong social mediaelement. These should complement and be dependent upon each other.

Three
Have a Consistent Message...

August 13, 2017

Insurance agents trying to win over new  customers. As an insurance agent, this means you need to stay on your marketing game by applying effective and innovative marketing techniques. Connect Consulting can help grow your business.

Here are a few ideas:

1. Develop a short video using a high definition video camera. Talk about your services or safety tips. Load it to your web page and Yo...

April 28, 2017

In today’s ever changing social media driven world it is more important than ever to have a plan to build your brand with customers, prospects, and vendors. Yellow page advertising is no longer the best way to generate customers. Small businesses that focus on creating awareness of products and services in the minds of potential customers become the most successful. Over time, a strong brand can...

April 5, 2017

There are many great Customer Relationship Management (CRM) programs available today. However, one of the problems is that they can be expensive and may offer more options than many small businesses need. CRM programs can cost anywhere from $400 to $1,000 for a program you install on your hard drive. If you use a web based product you may end up spending $60 or more per month per user.

Many of yo...

February 17, 2017

Keeping employee morale high is a tough proposition for even the best organizations. It is very true, money can’t buy happiness. So here are a few ways to improve employee morale on a budget.

Happy workers are 12 percent more productive according to a study led by Professor Andrew Oswald at Warwick Business School.Unhappy employees on the other hand can be detrimental to your business.  Not only...

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