November 7, 2018

Everyone is talking about branding these days. But what we don’t hear about is how your firm can build a brand that goes beyond the log and tagline? Here is how we might help you create and build your brand.

1, Build on your firm’s name. Keep that consistent across all platforms

2. Use unique images and content that bring people back to your name.

3. Create value propositions.

4. Do not use industry...

September 1, 2017

One

Make Sure You Have Full Support From The Top.
If the boss is not on board, he/she will not like to see you blogging and tweeting throughout the day.

Two
Social Media Should be Part of Your Overall Marketing Plan
Your company’s marketing or PR program should have a strong social mediaelement. These should complement and be dependent upon each other.

Three
Have a Consistent Message...

August 25, 2017

Building a social media audience can be the cornerstone of your program. Michael Jones, President of Userplace in Los Angles, gives us very good information about how to get started. “The key to using a business network successfully involves the creation of your personal friends — or business connections — group. The registration process is similar across the various social networking websites,...

April 5, 2017

There are many great Customer Relationship Management (CRM) programs available today. However, one of the problems is that they can be expensive and may offer more options than many small businesses need. CRM programs can cost anywhere from $400 to $1,000 for a program you install on your hard drive. If you use a web based product you may end up spending $60 or more per month per user.

Many of yo...

February 2, 2017

Traditional insurance “selling”has not always gone hand in hand with good customer service.Traditional insurance selling often consists of a sales person trying to convince a buyer of the benefits of the product he/she is selling. Conversely, good customer service involves determining the customer’s needs and concerns first, and then determining how to best provide solutions. The difference is i...

December 16, 2015

 

 

 

What is all the fuss about? All we hear about these days is how many followers you have on your Facebook or LinkedIn account. Has our country gone crazy with this idea of “social networking “or “social  media”? Perhaps; in fact we have not even begun to see the impact of social media in our personal lives and businesses. 

What is Social Networking?

 

Basic “old school” networking used...

December 16, 2015

 

 

 

Michael Jones, President of Userplace in Los Angles, gives us very good information about how to get started.  “The key to using a business network successfully involves the creation of your personal friends — or business connections — group. The registration process is similar across the various social networking websites, but LinkedIn boasts one of the simplest methods of inviting and maint...

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