Newsletters are a great tool to educate and connect with clients and prospects. Here are few don’t when it comes to newsletters.
We don’t need to see pictures of your office. It is OK to share staff photos with information about them, but who really cares if you painted your walls?
Once a year is not enough, you need to connect with commercial clients once a month, personal clients, maybe more. See what the direct writers are doing, its is daily, and who comes to mind when a quote is needed?
Don’t write an essay on replacement cost. Be creative,
Don’t stop, the power of communicating over a long term will bring hugh rewards.