Here are a fre ideas to help you insuranc esocial meida and marketign progrma work. One Make Sure You Have Full Support From The Top. If the boss is not on board, he/she will not like to see you blogging and tweeting throughout the day. Two Social Media Should be Part of Your Overall Marketing Plan Your company’s marketing or PR program should have a strong social mediaelement. These should complement and be dependent upon each other. Three Have a Consistent Message You m

As you work through the sales process it is important to develop an understanding of the prospect. Here are a few good questions for you to consider. General Understanding How does your company measure success? What is the biggest issue on your desk today? What is your CEO’s top three priorities for the next 12 months? Do you have confidence that you understand and have addressed all your business exposures? How do you define success in your insurance/risk program? When tou

Building an insurance social media audience can be the cornerstone of your program. Michael Jones, President of Userplace in Los Angles, gives us very good information about how to get started. “The key to using a business network successfully involves the creation of your personal friends — or business connections — group. The registration process is similar across the various social networking websites, but LinkedIn boasts one of the simplest methods of inviting and maintai

What is all the fuss about? All we hear about these days is how many followers you have on your Facebook or LinkedIn account. Has our country gone crazy with this idea of “social networking “or “social media”? Perhaps; in fact we have not even begun to see the impact of social media in our personal lives and businesses. What is Social Networking? Basic “old school” networking used to involve golf, a drink, or taking someone to a football game. One of the goals of the “old” s

Michael Jones, President of Userplace in Los Angles, gives us very good information about how to get started. “The key to using a business network successfully involves the creation of your personal friends — or business connections — group. The registration process is similar across the various social networking websites, but LinkedIn boasts one of the simplest methods of inviting and maintaining your social network. By simply uploading an exported file from your contact ma