The best relationships are built to last. Long-term financial relationships are much more than a quick transaction or low price. Recent surveys by JD Power & Associates found that consumers actually valued long-term relationships. There are many ways agents can build value and create lasting positive relationships with their clients.
Everyone is talking about branding these days. But what we don’t hear about is how your firm can build a brand that goes beyond the log and tagline? Here is how we might help you create and build your brand.
1, Build on your firm’s name. Keep that consistent across all platforms
2. Use unique images and content that bring people back to your name.
You can read articles every day on the internet about how traditional selling is dead, and that we all need to embrace the new age of selling. Here are some of the titles of articles on selling I found during an internet search this last month.
People are hungry for great customer service. On average, 40% of customers who suffer through bad experiences stop doing business with the offending company. However, a company should not deliver outstanding customer service just to make money—they should do it because it is the right thing to do. We believe that a happy and satisfied customer will become your ally, and you become their trust...
Insurance agents should always be considered a trusted advisor. As such, there are many unique skill sets an agent should possess. Without these skills you run the risk of having the wrong insurance program, being un-informed regarding your risks, and be frustrated whenever you call or meet with your agent.
Insurance cannot be viewed as a product, but rather a relationship. Insurance buyers need to understand that the insurance relationship consists of the agent, the buyer, and the insurer. The insurer does not really care about the buyer; they offer a set of products. The agent is the one who should care about the buyer, and develop a relationship through education, not selling.
Make Sure You Have Full Support From The Top.
If the boss is not on board, he/she will not like to see you blogging and tweeting throughout the day.
Social Media Should be Part of Your Overall Marketing Plan
Your company’s marketing or PR program should have a strong social mediaelement. These should complement and be dependent upon each other.