2020 will go down as a year to forget, or maybe we should remember it. The insurance industry is going through shifts and changes; technology, cyber liability, advances in underwriting, and digital marketing. The agency of the future should consider the following.

Revamp your digital efforts. Consumers now expect streamlined digital experiences. From the first time they encounter a business, all...

August 21, 2020

Getting good leads from your website is the primary target for the agency website. Still most of the websites does not fulfill the requirements for their owners and reluctantly fails to fulfill the expectations. Getting good leads is a procedure, which includes the attentions on some of the very important topics and tips.

Some most important tips and points, which are very necessary in getting le...

August 21, 2020

Getting good leads from your website is the primary target for the site. Still, most websites do not fulfill the requirements for their owners, and fail to fulfill the expectations. Getting good leads is a procedure, which includes the attention to some of the very important topics and tips.


Some most important tips and points, which are very necessary for getting leads from your website, are as...

Here are a few ways agents can set themselves apart. Your agency values should include the following. Agents repeat after me. 

Each Client Is Unique - We know your insurance needs are one of a kind and require personal attention.  Your family may require certain kinds of coverage and we will make sure you understand that.

Education Comes First - Before we even talk about insurance, we want to...

February 7, 2019

The best relationships are built to last.  Long-term financial relationships are much more than a quick transaction or low price.  Recent surveys by JD Power & Associates found that consumers actually valued long-term relationships.  There are many ways agents can build value and create lasting positive relationships with their clients.

Why Lasting Relationships Matter

If you listen to m...

November 7, 2018

Everyone is talking about branding these days. But what we don’t hear about is how your firm can build a brand that goes beyond the log and tagline? Here is how we might help you create and build your brand.

1, Build on your firm’s name. Keep that consistent across all platforms

2. Use unique images and content that bring people back to your name.

3. Create value propositions.

4. Do not use industry...

May 24, 2018

You can read articles every day on the internet about how traditional selling is dead, and that we all need to embrace the new age of selling.  Here are some of the titles of articles on selling I found during an internet search this last month.

“Selling is Dead, Sales Live On”

“Social Media is the New Producer”

“Is Relationship Selling Dead?”

“How to Sell--New Age Terms”

“Sell with Intensity”

“Always...

May 11, 2018

People are hungry for great customer service.  On average, 40% of customers who suffer through bad experiences stop doing business with the offending company.  However, a company should not deliver outstanding customer service just to make money—they should do it because it is the right thing to do.  We believe that a happy and satisfied customer will become your ally, and you become their trust...

December 23, 2017

December 22, 2017

Insurance agents should always be considered a trusted advisor. As such, there are many unique skill sets an agent should possess. Without these skills you run the risk of having the wrong insurance program, being un-informed regarding your risks, and be frustrated whenever you call or meet with your agent.

Here are some of the skills of a trusted advisor

  • Has under taken additional training in...

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