Everyone is talking about branding these days. But what we don’t hear about is how your firm can build a brand that goes beyond the log and tagline? Here is how we might help you create and build your brand. 1, Build on your firm’s name. Keep that consistent across all platforms 2. Use unique images and content that bring people back to your name. 3. Create value propositions. 4. Do not use industry traditional jargon or words. 5. Create your own story and repeat it over and