April - 2017

Digital Marketing & Social Media For Insurance Agents

How to Build Your Brand

In today’s ever changing social media driven world it is more important than ever to have a plan to build your brand with customers, prospects, and vendors. Yellow page advertising is no longer the best way to generate customers. Small businesses that focus on creating awareness of products and services in the minds of potential customers become the most successful. Over time, a strong brand can become established and serve to sell your message for you. Here is how many exper

Social Media For Business

Social Media For Business

We are in a new era of marketing and business development. The social media revolution is here. If you're not already using social media for your business, then you've fallen behind the majority of your rivals. Platforms such as Facebook, Twitter, Pinterest, Google+ and LinkedIn are already helping companies increase brand awareness, attract new leads, and engage with customers. Along with that comes a whole new set of issues facing businesses today. What can Social media do

Why Your Insurance Agent Is Like a Doctor

Why Your Insurance Agent Is Like a Doctor

I know you may do a double take when you read the title of this article, but let me explain what I mean. A doctor is a highly trained professional who is trained to help you manage, diagnose, and treat your health. The more complex your health issue may be, the more you desire a specialist in that specific area. If you had a major health issue you would not self-treat on the internet, right? No, you would go to a professional who understands that medical condition. An insu

How to Manage the Next Generations

How to Manage the Next Generations

The Baby boomer generation is leaving the workforce at an unprecedented rate. Even with the departure of the Baby boomer generation, employers often have four generations working together in the work force. The Dukakis Center for Urban and Regional Policy at Northeastern University estimates that by 2018 there could be more than five million unfilled jobs in the United States. Today nearly one-third of the total U.S. workforce (32%) is age 50 or older. So it will be important

Top Human Resources Issues For Small Business

Top Human Resources Issues For Small Business

We live in a rapidly changing world. These changes include how we manage and lead employees. Recent studies by Human Resources professionals identified a number of challenges facing employers of all sizes. Retaining and developing top performers- As the workforce gets older, finding ways to attract younger employees will be important. Developing new nontraditional compensation formulas and work hour flexibility will help attract and retain top performers. Employee training-

CRM for Small Business

CRM for Small Business

There are many great Customer Relationship Management (CRM) programs available today. However, one of the problems is that they can be expensive and may offer more options than many small businesses need. CRM programs can cost anywhere from $400 to $1,000 for a program you install on your hard drive. If you use a web based product you may end up spending $60 or more per month per user. Many of your clients utilize Microsoft Outlook as their primary contact program. There are

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