Why Send Newsletters?

Newsletters are a great tool to educate and connect with clients and prospects. Here are few don’t when it comes to newsletters.

  • We don’t need to see pictures of your office. It is OK to share staff photos with information about them, but who really cares if you painted your walls?

  • Once a year is not enough, you need to connect with commercial clients once a month, personal clients, maybe more. See what the direct writers are doing, its is daily, and who comes to mind when a quote is needed?

  • Don’t write an essay on replacement cost. Be creative,

  • Don’t stop, the power of communicating over a long term will bring hugh rewards.

Bob Lilly


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