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How To Build Your Brand

In today’s ever changing social media driven world it is more important than ever to have a plan to build your brand with customers, prospects, and vendors. Yellow page advertising is no longer the best way to generate customers. Small businesses that focus on creating awareness of products and services in the minds of potential customers become the most successful. Over time, a strong brand can become established and serve to sell your message for you.

Here is how many experts define “Brand”, “Your brand is your message to the world you want to reach. Your brand gives your target market a reason to care about your business, and if the reason is compelling enough, people will connect with you”.

Before you establish your brand, you need to answer a few questions

  • How is our product or service defined?

  • Who is our target?

  • How can our target be reached most effectively?

Here are a few ideas to help get you thinking about building your brand

  • Create a strong web page.

  • Include up to date images

  • Include social media links on each page

  • Include client testimonials

  • Include your vision and mission

  • Include an outline of services (not Pricing)

  • Include staff bios and professional images

Bob Lilly

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